You don’t have to use the exact same words each time, but the words should be descriptive. So anyone typing in ' folk rock group from Toronto' to the search engine is more likely to find your website. If external websites link to your website using specific words, Google will know that your site is a good match for those words. Using detailed words, like 'folk rock group from Toronto' as the text linked to your website is more useful than just writing 'click here'. The importance of link contextĪs well as links to your website, the text used when linking helps search engines understand the context of the link.Īnchor text are the words you use when creating a link. Plus the more people that see your content, the more likely they are to link to it. These links may not hold the same kind of weight that an external website would, but they still help, and are easy to share. Social Media links: Linking to your website on social media outlets like Facebook and Twitter is a great idea. Seek out music podcasts and sit in as a guest, or ask for a music review. Podcasts: Besides audio, most podcast websites will include text information about the content. Make sure you're listed along with your website. Venues: Most venues from pubs to sit down music clubs have a website where they create sections for the artists. Creating a press kit with promo images and bio is standard, and make sure when they add your info, they also add a link to your website. Online newspapers: Playing a local event? Your community likely has a few online newspapers that will promote it ahead of time in a 'weekly picks' column, or even a full article.įestival or event websites: The majority of events you will play have a website and want to promote you.
Popular music blogs: Contact local music blogs about an interview, a music review, or doing a guest post for them. Links from established websites that weren't paid or traded for, will help improve your search engine ranking. Let’s take a look at some places you can build links. Links are one of the best ways to signal to Google what your website is about, and to improve your ranking in search engines. So the more high-quality websites that link to yours, the higher your website will place in search engine results. Then it selects websites with many links pointing to them as more trusted.
In a similar way, Google takes recommendations in the form of links and compiles them. Then ten friends told you to check out another musician’s website. Think about it this way: one friend told you to check out a musician’s website. One of the most important things you can do to help with your website’s SEO is link building. After reading 3 Tips to Optimize Your Website Content, you've added some great website content and customized your page titles. So you're looking to continue to improve the SEO for your band's website.
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